With this collection I want to reclaim the figure of women in folk tales and do away with the paternalistic aura they are treated with. It has always bothered me how folklore has shaped the behaviour of women and girls and tended to show them as fragile, dependent and decorative. Girls, in other words, who needed rescuing. With these totems I want to give back what was taken from them: character, independence, strength and presence.
Anyone who has been to the area will know the saying goes “Terrassa mala raça” (“Terrassa, bad breed”), but what we say is that the beer is very good. That is how the idea of Mala Raça was born: a brand that pays tribute to the identity of Terrassa through craft beer. Wanting to build ties with local talent, we decided on a collaboration that celebrated closeness, authenticity and love for our towns. Out of it came the Mala Raça Totem. The totem is made up of Meri the sheep (Mala Raça's mascot), the Drac de Terrassa and Viladecavalls' official mascot: the Tarumbot.
Black Soul is a sustainable, slow-fashion brand based in Barcelona. Its designer and founder, Thais Mballo, asked me to direct the photo shoots for her collections over 2023 and 2024. I led the artistic side of the shoots, ran the content on the brand's social media and came up with its logo.